We built this platform because e-commerce SEO education was broken
Most courses throw theory at you and hope something sticks. We focus on actual product pages, real ranking factors, and the technical details that move the needle for online stores.
Why we do things differently
E-commerce SEO isn't like regular content optimization. Product pages have different constraints, different opportunities, and different failure points.
Started with a problem
Back in 2017, we were running an online store and hitting walls with organic traffic. The SEO advice out there was generic blog-focused stuff that didn't account for faceted navigation, duplicate product descriptions, or thin category pages.
We figured it out through trial and error. Lots of error. Then we realized other store owners were dealing with the same issues, so we started sharing what actually worked.
What we actually teach
Our courses cover schema markup for products, canonical URL handling across filter combinations, internal linking strategies that don't dilute page authority, and crawl budget optimization for large catalogs.
You'll work with real site audits, not invented examples. We look at actual GSC data, identify indexation problems, and fix structural issues that prevent pages from ranking.
Small sessions by default
Maximum eight people per group. Otherwise you spend the whole time waiting for someone's screen share to load or listening to tangent questions about unrelated topics.
Private instruction available
If your store has unique technical constraints or you need to move faster than group pace allows, individual sessions let you focus on exactly what your site needs.
Accessible across regions
Live sessions run at different times to accommodate people in various time zones. Recordings available if you need to catch up or review technical explanations.
Freya Thornhill
Lead Technical InstructorI spent six years optimizing product pages for a retail chain before teaching this stuff. The challenges students bring are the same ones I dealt with daily, so we can skip the theory and go straight to what fixes it.
Not trying to replace agencies
If you're running a large store with complex technical infrastructure, you probably need dedicated SEO support. Our courses are for store owners and marketing people who want to understand what's happening under the hood.
You'll learn enough to audit your own site, communicate effectively with developers, and make informed decisions about which optimization tasks to prioritize.
See how our courses work
We run intro sessions where you can ask questions about the curriculum and see if the teaching style matches what you need. No pressure to enroll.
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